Turn Your IDEA into an App, a Product, or a Service, for Profit
Or grow your current business with effective Marketing PRACTICE
More than 500,000 startups launch annually.
Over 90% fail in the first five yrs.
Entrepreneurs everywhere are busy developing apps, baking treats, designing clothing to cutlery, hoping to create thriving businesses. Some are still in the idea phase, others have growing companies. And the fact is, most won't survive without effective marketing.
Learn how to startup, brand and grow a thriving, sustainable business.
Build a Marketing Foundation to Create a Thriving Business
Business success begins with Marketing.
Why?
Marketing is SELLING. That's it. Not a complicated concept (regardless of what academics tell you). We create businesses to sell stuff.
Startups must implement a marketing foundation to validate their business ideas, and also provide an infrastructure to continually generate marketing that brands your business and sells your offerings with every campaign, pre-launch, launch, and beyond.
Learn to produce marketing that works to build, brand and grow your business...
Lean Startup and Biz Growth Marketing— Workshop #1 Curriculum
Lean Startup and Biz Growth Marketing—Workshop 1
W1 Productization is where you BEGIN your business [marketing]. In this first module, you will build the Marketing FOUNDATION for your business forward. Productization is a strategic ROAD MAP for all your business marketing, pre-launch, launch, and beyond. It is the process of becoming intimate with each potential, or developed offering, and the business you wish to create.
Avoid the #1 Reason Startups Fail
Neglect to productize each and every offering, and at best, you'll likely waste a lot of time and money on misdirected marketing that gets little traction. At worse, ignoring Productization leads to business failure. The Productization process is time-consuming, detail-oriented, and necessary to perform, continually, to produce tightly-targeted marketing that motivates clicks, downloads, and/or purchases of your products and services, or donations to your nonprofit. Begin marketing each offering, and your new venture with Productization to build a thriving, sustainable business.
